Well-being Business Content Marketing: Part One—Who Are You and Who Are You Becoming?

explore create inspireLately, I’ve spoken with a lot of wellness professionals who are wondering what to do next. A yoga teacher wants to write a book. A personal trainer is thinking about blogging. Another yoga teacher wants to get certified to teach Pilates, and a nutritionist is branching into holistic health coaching, so she can focus on the mind and emotions as well as diet and exercise.

The great thing about wellness is the possibilities for growth are endless. I’m working with a coach right now who has just been through a series of certifications so she can do wellness counseling. She’s also a writer, and the project we’re working on is a book to supplement her counseling and position her as an expert in the field.

Today I met a young woman who described herself as a “holistic wellness junkie” and a “hippie.” She was wondering how to focus her passion as an entrepreneur.

First Steps First: Defining Your Well-being Business or Service

Before you can create content for your well-being business or service, you need to know what that business or service is. Sounds obvious, I know, but most of us evolve, and as we do so, we become a slightly different version of our former selves.

Are you a yoga teacher? What sets you apart from all the others? Maybe it’s your love of restorative yoga or your ability to inspire others to become more powerful. Maybe devotion to classical yoga is your ID. Or perhaps you’re ready to offer videos of your classes or write a book about how yoga changed your life.

Did you begin your career as a nutritionist? Your next step may be holistic health coaching that focuses not only on food but on the mind, emotions, and physical fitness. What tools will you create to reach that goal?

Do you want to connect with your tribe via email marketing or is blogging your thing? Helping people grow their own well-being business may be next for you. Or perhaps you offer complementary healing services, like reiki or aromatherapy in addition to teaching yoga.

I worked with a personal trainer who created his own vegan protein powder and became a new kind of entrepreneur. Another client turned a passion for yoga into a business selling yoga and aromatherapy products.

Let Your Passion Lead You

Last winter, we had a blizzard in the northeast. The yoga studio where I practice was closed, but one of teachers posted a YouTube video on Facebook so we could all practice at home. It was wonderful! I wouldn’t be surprised if the next step in her career is creating more videos and DVDs.

The point is if you tune in and follow that voice that led you to a career in wellness to begin with, it will continue to lead you. What would you like to create next?

Content is King

If you market online, you’ve heard it said that content is king. To be honest, I’m a little tired of hearing that. Obviously, your online presence depends on something your audience can read, hear, or see. The problem is there’s so much to read, hear, and see these days that a lot goes unnoticed.

The real question is how can you stand out? Here are a few ways to start with:

  1. Be sure your content is relevant to your audience. So, this means not only defining what you do but who you do it for. Be as specific as possible.
  2. Create content your audience can respond to. Engage them. Make them want to comment, share, and follow you. That may mean testing different formats—written posts, images, quotes, videos, etc.—to see what resonates with your tribe.
  3. Know why you’re creating. The content you offer online is probably not your end goal. You want to get people interested in your services, your classes, your book, or your paid courses, right? People you meet online may not become students, readers, or clients overnight—or even ever—but they’ll be aware of what you do and may refer others to you.
  4. Get help if you need it. Don’t be afraid to ask for help. No one is successful alone. If you find assistants you connect with and trust, you may end up with much more than a better product and more successful business. You’ll also have the opportunity to form valuable relationships with like-minded wellness entrepreneurs. The value of good relationships really cannot be overstated!
  5. Help others. Join networking groups and share your knowledge. You’ll be surprised how much people appreciate a tip or answered question that takes only a few minutes of your time. That time will pay off. You never know when someone you’ve helped will need your services or know someone else who needs them.

I hope these words will help you move along the path of your dreams. I’d love to learn what you’re creating, and so would others, I’m sure. Please share your thoughts in the comments, and let’s see how we can help each other move forward!

 

Advertisements

%d bloggers like this: