Will You Have Great Content to Share on Social Media This Year?

 

 

One of the services I provide is social media assistance for clients in the well-being niche. Specifically, I find and share blog posts, quotes, and other content to that inspires yogis and other well-being enthusiasts. You’d think this would be easy. After all, there are so many yoga and wellness blogs out there, right?

Well, yes. There are a lot of yoga blogs and websites, but I have a surprisingly difficult time finding “go-to” sites that are sources of shareable content.

Do you have one? Send me a link! I’d love to read it!

Not sure if you have one? Keep reading, and maybe I can help you decide.

Obviously, you want to be sure you have well-written posts, but it doesn’t stop there. If you want your content to be shared, there are a few other things you need to do.

Let me give you an example. I did some ghostwriting for a client’s yoga blog a while back. So, I know I like the content, but I rarely share it. Why not, you ask?

Well, when my client designed his website and posted the pieces I wrote, he didn’t make the content easy to share.And that’s unfortunate, because it’s not too difficult to make content shareable!

 

Five Simple Ways to Be Sure Your Content is Shareable

1. Write well. I know I said this already, but it’s important. I’m not suggesting you need to be an award-winning writer. Just be sure you organize your thoughts concisely and minimize typos and grammatical errors. One or two mistakes won’t hurt (you’re human after all), but I promise your readers will get a subconscious message if your writing is riddled with errors or difficult to read.

2. Use short paragraphs, headings, and numbered or bulleted lists. I still come across blog posts that are just a few long paragraphs with no headings or other way to break up the text. That may work if you’re writing a print book, but your online readers will get tired quickly if you don’t give their eyes a break.

3. Use social share buttons, and be sure they work! Be sure, too, that it’s obvious which icons are for sharing your content and which are for connecting with you on social media! It shouldn’t be a surprise that content is easier to share with a simple click of a social share icon. The alternative is to copy the link, go to Facebook, Twitter, or Pinterest and share from there. I don’t do that often, and my guess is other potential ambassadors for your work won’t either.

4. Include an eye-catching image. You’ve heard that a picture is worth a thousand words, right? I’d take it a step further and point out that a thousand words are also worth a thousand words. The picture and words together are worth much more than the sum of their parts. There’s no replacement for prose—for dialogue with your reader that encourages, inspires, or informs. But images enrich prose by appealing to more of our senses. They also call attention to content in an undeniable way.

5. Make sure your image can be shared easily. That means that someone clicks the social share icons I mentioned earlier, they will be able to share the post and the image. People are much more likely to notice, click on, and read a post if they are attracted to it by a colorful image that helps tell the story.

So, now that you know what makes your content shareable, you may have a bit of tweaking to do. I hope you’ll do it, because the easier you make it for like-minded folks to share the love, the more likely they’ll do so and help get your message out there!

Need help with content creation or social media? Contact me anytime for a free brainstorming session!

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Maria Kuzmiak, M.A. is a health and well-being writer with a background in nutrition, psychology and education and a passion for yoga. She has written hundreds of articles, blogs and newsletters for clients in health-related fields, particularly those specializing in yoga, natural medicine, nutrition, and spiritual health and healing. Maria has also worked as a nutritionist, teacher and technical editor. Learn more about her writing at www.wellbeingwriter.net.

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